SA article: Tinder Swipes Right On Ads



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More about Bumble - Match Group war
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Match Group in big debt now, USD 1.2 Million.

Has no money to acquire more companies.
The Match Group is only a collection of old and obsolete online dating sites: Match, Meetic, Chemistry, OkCupid, LoveScout24 (FriendScout24), OurTime, HowAboutWe, PlentyOfFish and many more and all of them are past their primes, reached operating ceiling and they are in decadence.
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When Match Group (fka IAC Personals) bought OKCupid (6+ years ago) for an astronomical amount of money, the OKCupid team had the task to copycat Badoo, but they failed in that mission.
IAC / Match Group "acquired" HatchLabs to "develop" Tinder copycat of Badoo.
Then Badoo backed Bumble to fight back and destroy Tinder (last December 2014).

Social dating is vaporware.  

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