Please remember OKCupid is in war with Tinder.
Both owned by Match Group.
http://ift.tt/2bXP8jm
SA article: "Match Group: Could Tinder's Explosive Growth Be Under Threat?"
http://ift.tt/2o3MYp9
Alexa shows an inverse spike after 2017 New Year's Eve for several online dating sites including Match, PlentyOfFish, Zoosk, eHarmony, EliteSingles and many more!
http://ift.tt/2lAMQrS