http://ift.tt/2gOvg54
Please remember:
Tinder is in big war with Badoo, and can not outperform it.
The mission of Tinder was to kill Badoo, but it seems Tinder is killing Match.
It seems there is an internal war between Tinder and Match App.
If Tinder is cannibalizing Match and Match Group now wants to promote more Match App and not much Tinder because Tinder is not monetizing as expected?
Please do not forget when the IAC Personals, now Match Group, bought OKCupid (5+ years ago) for an astronomical amount of money, the OKCupid team had the task to copycat Badoo, but they failed in that mission. IAC Personals backed Tinder instead (via Hatch Labs), as the copycat of Badoo.
But Tinder (4+ years old site) can not outperform Badoo (10+ years old site).
And Badoo also owns Bumble.
Match Group, parent company of Tinder, has a big debt of USD 1.2 Billion!!!
The Match Group is only a collection of old and obsolete online dating sites: Match, Meetic, Chemistry, OkCupid, LoveScout24 (FriendScout24), OurTime, HowAboutWe and many more!
Match Group had been doing all wrong, acquiring rotten companies to show illusory success to its investors.
For me it is clear they do not want to innovate.
They want to squeeze their big databases to get all the juice (money) from the wallets of the daters.
Please see also:
Both Book and Movie about Tinder cancelled?
http://ift.tt/2gdNAEh
article: "Tinder is a dating site currently being used by scammers."
http://ift.tt/2hec79H
If PlentyOfFish hacked again and all database stolen? PART 2
http://ift.tt/2eZvO6J
More complaints about Match dot com suggest ... database is full of old & inactive profiles, scammers, fake profiles, etc!
http://ift.tt/2hax2i5
article: The Biggest Risks Facing Match Group (via Motley Fool)
http://ift.tt/2fVphHy
http://ift.tt/2gIUjnD
The Biggest Risk Facing Match Group is ONLY one: If Russian Mafia from Badoo (backer and owner of Bumble) in war with Tinder (owned by MATCH GROUP - IAC) had hacked part of MATCH GROUP?
And soon they will leak internal docs showing Match dot com creates fake profiles from inside?